Our Story
The story of the world’s most famous bakery begins in 1996 on a quaint, cobblestone corner in the West Village where Magnolia Bakery opened its doors for the first time.
Our Red Velvet Cupcakes became iconic and people lined up around the block for our fresh Banana Pudding. Magnolia Bakery became a destination for locals and tourists alike.
It was time for us to open the cupboards and share our magic with the world. Our neighborhood bakery found its way into new neighborhoods near and far to help people celebrate their most important moments.
And while we continue to grow, a few things will always remain: open early and close late, a dollop of buttercream makes everything better, and our mission: Make today sweeter than yesterday.
Learn More
Bobbie Lloyd, CEO & Chief Baking Officer
Bobbie is a seasoned and recognized industry expert with over 35 years of experience as a chef and owner. She has been the driving force of Magnolia Bakery for over 19 years, playing an integral role in expanding the brand across retail bakeries, nationwide shipping and CPG.
Jason Mattes, VP of U.S. Franchise Development & Sales
Jason has more than 20 years of franchise development experience across a broad spectrum of business lines, including food, retail, fitness, pet supplies, health & wellness, and more. Prior to joining Magnolia Bakery in February 2025 to oversee the brand's U.S. franchise efforts, he was the head of franchising for Franchise Group, Inc., a multi-branded franchise platform whose portfolio included Pet Supplies Plus, The Vitamin Shoppe, Sylvan Learning Center, amongst many others.
Eddie Revis, Chief Commercial Officer
Eddie has more than 14 years experience in sales, brand, marketing, CPG & media, including leadership roles at Chobani. He joined Magnolia Bakery in 2021 and leads the brand's marketing and commercialization business.
Dom Alessandrini, Chief Operating Officer
Dom has over 27 years in food service and manufacturing, including fine dining, fast casual and QSR, including Starbucks and Olive Garden. Dom is a leader in driving efficiencies through systems & ops excellence. He joined Magnolia Bakery in 2024.
Federico Reyes, Chief Financial Officer
Federico is a seasoned finance professional with over 29 years of broad international experience, including Heiniken, Nuts.com and KIND. He joined Magnolia Bakery in 2023.
Magnolia Bakery has been one of America’s most cherished bakeshops that has set the standard for tried-and-true desserts and baked goods. Each item is made from scratch with premium ingredients to ensure a high quality experience for our customers.
Our menu of timeless American desserts—such as our World-Famous Banana Pudding, freshly baked and hand-swirled cupcakes, and classic cakes—drive consistent demand and customer loyalty across generations. We inspire our customers to indulge in the pleasure of our truly delicious sweets, and bring refinement and attention to detail to products old and new that make them inviting, intriguing and fun.
Initial Consultation
Meet 1-on-1 with Jason Mattes, our VP of U.S. Franchise Development & Sales, to get past the formal introductions, discuss your interest plus goals, and answer any preliminary questions you may have about Magnolia Bakery.
Submit a Franchise Questionnaire
Complete a short questionnaire to verify that you meet initial qualifications for Magnolia Bakery franchise ownership.
Franchise Opportunity Overview
Schedule a 30-minute virtual presentation and take the initial deep dive into the Magnolia Bakery brand, business model and overall opportunity.
Review the Franchise Disclosure Document (FDD)
Gain a detailed understanding of the Magnolia Bakery franchise opportunity through our franchise disclosure that outlines information relating to the initial investment, fees, unit-level economics, and overall pre and post opening obligations.
Submit a Full Franchise Application
Provide a comprehensive look at your financial background, professional experience, and credit history.
Discovery Day
Spend the day with our executive team in NYC to meet the people and departments that will support you as a franchise owner plus visit a handful of local Magnolia Bakery stores to get a behind the scenes look at our operations.
Committee Review
Our Franchise Approval Committee formally reviews your franchise application, area of interest, and the number of bakeries proposed for development.
Franchise Agreement Signing
Once approved and you make the decision to join the Magnolia Bakery family, you will sign your Area Development Agreement plus first Franchise Agreement and fund initial fees.
$4,459,911 in 2024
Initial Investment Range $594,000 to $1,187,300
Initial Franchise Fee $49,000
Royalty Fee 6% of Gross Revenues
Marketing Fund Contributions 2% of Gross Revenues
Net Worth Required $1M+
Liquid Capital Required $300,000
*Average 2024 annual Gross Revenues of 10 company-owned Magnolia Bakeries that were in operation during the entire calendar year. See Item 19 of our April 29, 2025 Franchise Disclosure Document for a definition of Gross Revenues and for further information.
Where We're Growing
Magnolia Bakery has ample white space for qualified individuals to become proud franchise owners in the U.S., bringing our beloved recipes, trademark whimsy, and exclusive brand to cities and towns across the country.
Our Community
