Our Story
The story of the world’s most famous bakery begins in 1996 on a quaint, cobblestone corner in the West Village where Magnolia Bakery opened its doors for the first time. Our Red Velvet Cupcakes became iconic and people lined up around the block for our fresh Banana Pudding. Magnolia Bakery became a destination for locals and tourists alike.
Soon after, we opened the cupboards and shared our magic with the world. Our neighborhood bakery found its way into new countries near and far to help people celebrate their most important moments.
And while we continue to grow, a few things will always remain: open early and close late, a dollop of buttercream makes everything better, and our mission: Make today sweeter than yesterday.
Learn More
Bobbie Lloyd, CEO & Chief Baking Officer
Bobbie is a seasoned and recognized industry expert with over 35 years of experience as a chef and owner. She has been the driving force of Magnolia Bakery for over 19 years, playing an integral role in expanding the brand across retail bakeries, nationwide shipping and CPG.
Rick Raison, VP of International Development and Sales
Rick has more than 10 years of international development and operations leadership experience within the food & beverage and family entertainment industries. He joined the Magnolia Bakery team in March 2025.
Eddie Revis, Chief Commercial Officer
Eddie has more than 14 years experience in sales, brand, marketing, CPG & media, including leadership roles at Chobani. He joined Magnolia Bakery in 2021 and leads the brand's marketing and commercialization business.
Dom Alessandrini, Chief Operating Officer
Dom has over 27 years in food service and manufacturing, including fine dining, fast casual and QSR, including Starbucks and Olive Garden. Dom is a leader in driving efficiencies through systems & ops excellence. He joined Magnolia Bakery in 2024.
Federico Reyes, Chief Financial Officer
Federico is a seasoned finance professional with over 29 years of broad international experience, including Heiniken, Nuts.com and KIND. He joined Magnolia Bakery in 2023.
Magnolia Bakery is a cherished brand that sets the standard for tried-and-true desserts and baked goods. Each item is made from scratch with premium ingredients to ensure a high-quality experience for our customers.
Our menu of timeless desserts—such as our World-Famous Banana Pudding, freshly baked and hand-swirled cupcakes, and classic cakes—drive consistent demand and customer loyalty across generations. We strive to produce our array of quality sweets with a keen attention to detail to make them intriguing for all customers.
As we expand, we remain flexible to source local ingredients and incorporate menu enhancements tailored to regional preferences. This ensures that our offerings resonate with diverse markets while maintaining our signature quality.
Initial Consultation
Meet one-on-one with our Franchise team to discuss your goals and learn about Magnolia Bakery.
Submit the Short Form Questionnaire
Complete a form to verify that you meet initial qualifications for franchise ownership.
Franchise Opportunity Overview
Join a 30-minute virtual session with our team to learn about our business model and discuss strategy for your local market.
Submit a Full Franchise Application
Provide a comprehensive look at your company’s financial background, operational structure, and experience.
Discovery Session
Spend time with our executive team — virtually or in-person — to learn about our operations and meet key stakeholders.
Committee Review
Review stage – our team formally evaluates your application, market territory, and proposed units.
Franchise Disclosure Document (FDD)
Provide an FDD to you, if required by your country’s franchise laws.
Franchise Agreement Signing
Finalize your partnership with Magnolia Bakery once approved.
Where We're Growing
Magnolia Bakery has growth potential for qualified entrepreneurs and groups to become proud franchise owners and bring our beloved recipes, trademark whimsy, and exclusive brand to cities and countries around the world.
Our Community
